Sunday 1 June 2014

Marketing Of Sport

Definition:

Marketing of sport is advertising any particular sport. It is to expand a sport in either fan numbers, player numbers, viewership of the sport, or just general awareness to build interest.


Example 1:

Playing a sport in a country where it is non existent or very small to build interest within the public. For example Canada played USA in an international match on New Zealand soil, this was to show a country where the sport was very small what a spectacle it can be, to create numbers, and build interest in a new area.

Description: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvobT2L_HlWbss-2IZsOcLmHQ4pnj8YH8c28m04p08SkhBHOOkRpVgvskticc86qlrjTgPdI-BtqWh4CtyiKpk-H43g55BrRL6VkpuI_RULRVnJ3_CPEvxxTYUWXONInsEcqFgrzRiCGuQ/s1600/ih.jpeg

 Link address for more info: 





Example 2: 

The New Zealand All Blacks promoting rugby in Asia. they played their first game ever in Japan in 2013, and as they are a world renowned team this was a great way to showcase rugby in one of the most populated areas in the world. As a result the whole stadium sold out in a matter of hours.


Description: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-RexlJTDyFxgQQ1keW9bZpAnLu4Shm9rxIEOQCAIRi2S4CPnrOMFeku6GPhfnlfnyUpTqNSJ80xHNX1nDdffNJAss0ik6ngh7_Z2PwWXJedl47chU3nsWBE4nFstz6nx-YIv53UzBNd0Q/s1600/jpn.jpg

Link address for more info: 




Example 3: 

In 2010 the New Zealand cricket team played Sri Lanka in Florida to promote cricket in America. They played series consisting of three T20 games. (the most entertaining of the three formats for a crowd thats not sure what was happening)

Link address for more info: 



Question 1:


What did you get out of reading this article?

Marketing Through Sport


Definition:

Marketing through Sport is, marketing or advertising a product or service through any particular sport, it could be at a stadium on a billboard, on the players jerseys, or on a tv commercial during a sporting event. The product or service does not have to be related to the sport. This is done to attract the viewers to the product being advertised not the sport being played.




Example 1:


The New Zealand All Blacks rugby team has recently signed a $80m deal with 'AIG' which is a global insurance company. AIG said "We didn’t take our search for a new team to sponsor lightly – we wanted to make sure we chose a sport whose values were aligned with our own." AIG is advertising there company logo on the front of the rugby Jerseys. The All Blacks being the best rugby team in the world, and rugby being a very global sport means that they are watched by millions of people across the globe and they will see this brand on the jerseys even though they have not real link to the sport. 





All Blacks-AIG


Example 2:


BMW sponsor the PGA tour which is a series of golfing tournaments run throughout the year in America. BMW has no relation to golf, but is using the sport to advertise their product. Golf is a sport that has been known to be played by wealthy people all around the world and watched by millions. BMW are high class expensive machines, this is why they choose to target the sport of golf where there tends to be people with the money to by one of their cars.






Example 3:


Doritos advertising their product during NFL games. Once again Doritos chips have nothing to do with the sport but because it is watched be millions of people it is a great way to market their product. It is aslo a time where food may be on peoples mind, and watching the advertisement may encourage the viewers to purchase that product.






The advertisement link: https://www.youtube.com/watch?v=o5192E9Pnfo









Saturday 31 May 2014

Bio on Myself

Name: Ruaridh Mackenzie

Age: 18


Background: Born in Scotland, moved to NZ at three months of age. Grew up on a beef and crop farm. Boarded at Christchurch Boys High School.


Family: Dad Farmer, and played rugby for Scotland, Mums a Nurse, Sisters are studying.


Started Bond: Jan 2014


Studying: Dip Sport Management


Next Year: Bachelor of Business


Sport: Bond University Breakers Rugby, Reds Under 20 also love to play cricket, and anything involving a ball.