Definition:
Marketing of sport is advertising any particular sport. It is to expand a sport in either fan numbers, player numbers, viewership of the sport, or just general awareness to build interest.
Example 1:
Playing a sport in a country where it is non existent or very small to build interest within the public. For example Canada played USA in an international match on New Zealand soil, this was to show a country where the sport was very small what a spectacle it can be, to create numbers, and build interest in a new area.
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Example 2:
The New Zealand All Blacks
promoting rugby in Asia. they played their first game ever in Japan in 2013,
and as they are a world renowned team this was a great way to showcase rugby in
one of the most populated areas in the world. As a result the whole stadium
sold out in a matter of hours.
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Example 3:
In 2010 the New Zealand
cricket team played Sri Lanka in Florida to promote cricket in America. They
played series consisting of three T20 games. (the most entertaining of the
three formats for a crowd thats not sure what was happening)
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Question 1:
What did you get out of reading this article?
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